Tuesday, September 18, 2012

Branding Research ::: TELL ME IS IT ALL JUST SPIN?

There seems to be a sudden glut of branding specialists and businesses. It's not just for businesses and corporations anymore either, individuals are now being encouraged to be their own brand: Footballers, industry experts and employees!

Eight to ten years ago it was all about the personal or company Mission Statement. Now its about the Unique Positioning Statement attached to your personal or company brand. 

There are some beautiful brands and logos around - some lovely websites and marketing pitches being bandied around. I encourage all of that I in fact love that side of branding myself its an area I have specialised in and continue to thoroughly enjoy.

But with this proliferation of BRANDING and the recent focus on its perceived importance what I find myself asking is...

Does it work?

Who uses it?

Who benefits from its implementation?

What businesses if any thrive without ever truly have engaged it?

When does it work?

What is its value?

Now no one wants to do a survey.
Usually they are time consuming and a little irritating like a pap smear or prostate examination.


What if the results are highly relevant to you? What if they clarify some underlying questions and business/branding queries you may have? In this instance I do hope its relevant and applicable information I can share with you the will be beneficial and at least interesting to examine.

The people I need to complete the survey will be from all walks of business and 'monetising' large and small, local and global. Please I implore you to pass this invitation on.

What am I hoping to achieve? To gather the findings and deliver clear and distinct information that can help your bottom line.

See the survey below and if you feel compelled subscribe as I will posting the results in a blog with anonymity assured.


By asking clear and basic questions then by compiling the results and deliver them back to you here free of charge.

All I need is a little of your time and help, I am not gathering a data base this is solely to satisfy my own queries and curiosity. All information will be strictly confidential and not used for profit on my behalf or any other party.

So get on board and lets find out what really happening.

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

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