Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts

Wednesday, June 5, 2013

Vintage Shopping - How to Get it Right!

I have a lot of people say to me...

I love what you are wearing I wish I could get away with it.

So...after a dismiss the notion that the comment could be a dig I thank them.

I shop vintage often and watch people struggle with the entire concept of the vintage shopping experience so I thought I would offer some guidelines.
My top ten hints for getting it right! 
1: It must call you!
You have to be drawn to it either by the colour texture or fabric.  
                                                      
2: Will it fit? 
This is of most importance and I would say you can almost totally ignore size labels. All of the size standards have changed for both local and international manufacturing.

For instance I am roughly an Australian size 10 sometimes a size 8 fit in the current sizing standard but have found that with older garments a size 14 will just fit. Vintage UK sizing are usually pretty correct and are often gauged by the bust size so I can buy a vintage pattern or garment in a size 32" or 34" and it will fit. Waist for UK sizes are usually pretty accurate but are often are tailored with corsetry in mind so depending on the era the garments may have tiny waists and womanly hips within the design. On this point you can check seam allowances to allow for alterations. Measure your self before you go, write it down if need be.

3: DO NOT damage the garment.  
This garment has survived, if it doesn't fit don't force it. Be gentle ask for assistance if necessary. Don't ruin the garment for the next person.

4: Allow a lot more time for the shopping experience. 
We are not talking off the rack these are rare items, take your time you will find your fit.

5: Do not butcher the fit! 
If it is a beautiful A line 60's frock don't think it will transform into a fitted dress well. The entire pattern construction is engineered for it to fit a certain way - some tweaks are very do able but silhouette is usually much harder to redefine...sometimes it is better not to try it will only look wrong.
I took this in just under the arms at the side seams and complied with the original design lines as the garment was intended.

The alterations are invisible - see the side seam and the accesories teamed
with the dress are sympathetic to the era.
6: Many vintage garments are home made by individuals - like back in the day. 
Watch for height issues. I just had the experience of finding an ideal shirt that I almost purchased without trying on. When I did pop it on I found the darts were way to high and this threw the entire look out of whack - an awkward fit makes the entire vintage thing look wrong. The garment was made for a very short person and on me the fit was not at all convincing. It has to look like YOU own it.

7: Is it too costumey? 
I often find that I love the loudest most ridiculous items they attract me - see my first point above. 

Clearly I am too busy talking here but what I am trying to say is this original late 60's early 70's Maxi looked far too costume before I shortened the hemline - any shorter however and it would revert to costume again.


8: Re think it! 
Okay what if it is too costumey but you must have it? Play everything else down while you wear it. Tone down the shoes and other items while being sympathetic to the look. See above.

9: Ask the shop assistant / store owner for assistance. 
They are working in the niche because they love it and a passionate person will be more than happy to help out.

10: Launder it well - you have worked hard to own your gem now take care of it. 
Mend where and when required, pop some new buttons on if you need to. Take your belts and bags to be cared for by experts, jackets can be relined, repaired and renewed by dry cleaning care.

*More tips soon on where to find the best items very soon so you might want to subscribe - meanwhile...to thine garments be kind.

Tuesday, September 18, 2012

Branding Research ::: TELL ME IS IT ALL JUST SPIN?

There seems to be a sudden glut of branding specialists and businesses. It's not just for businesses and corporations anymore either, individuals are now being encouraged to be their own brand: Footballers, industry experts and employees!


Eight to ten years ago it was all about the personal or company Mission Statement. Now its about the Unique Positioning Statement attached to your personal or company brand. 

There are some beautiful brands and logos around - some lovely websites and marketing pitches being bandied around. I encourage all of that I in fact love that side of branding myself its an area I have specialised in and continue to thoroughly enjoy.

But with this proliferation of BRANDING and the recent focus on its perceived importance what I find myself asking is...

Does it work?

Who uses it?

Who benefits from its implementation?

What businesses if any thrive without ever truly have engaged it?

When does it work?

What is its value?

Now no one wants to do a survey.
Usually they are time consuming and a little irritating like a pap smear or prostate examination.

BUT!

What if the results are highly relevant to you? What if they clarify some underlying questions and business/branding queries you may have? In this instance I do hope its relevant and applicable information I can share with you the will be beneficial and at least interesting to examine.

WHO
The people I need to complete the survey will be from all walks of business and 'monetising' large and small, local and global. Please I implore you to pass this invitation on.

WHAT
What am I hoping to achieve? To gather the findings and deliver clear and distinct information that can help your bottom line.

WHERE
See the survey below and if you feel compelled subscribe as I will posting the results in a blog with anonymity assured.


WHEN
Now


HOW
By asking clear and basic questions then by compiling the results and deliver them back to you here free of charge.

All I need is a little of your time and help, I am not gathering a data base this is solely to satisfy my own queries and curiosity. All information will be strictly confidential and not used for profit on my behalf or any other party.

So get on board and lets find out what really happening.

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.