Vintage Shopping - How to Get it Right!

I have a lot of people say to me...

I love what you are wearing I wish I could get away with it.

So...after a dismiss the notion that the comment could be a dig I thank them.

I shop vintage often and watch people struggle with the entire concept of the vintage shopping experience so I thought I would offer some guidelines.

My top ten hints for getting it right! 

1: It must call you!

You have to be drawn to it either by the colour texture or fabric.  

                                                      
2: Will it fit? 

This is of most importance and I would say you can almost totally ignore size labels. All of the size standards have changed for both local and international manufacturing.

For instance I am roughly an Australian size 10 sometimes a size 8 fit in the current sizing standard but have found that with older garments a size 14 will just fit. Vintage UK sizing are usually pretty correct and are often gauged by the bust size so I can buy a vintage pattern or garment in a size 32" or 34" and it will fit. Waist for UK sizes are usually pretty accurate but are often are tailored with corsetry in mind so depending on the era the garments may have tiny waists and womanly hips within the design. On this point you can check seam allowances to allow for alterations. Measure your self before you go, write it down if need be.

3: DO NOT damage the garment.  

This garment has survived, if it doesn't fit don't force it. Be gentle ask for assistance if necessary. Don't ruin the garment for the next person.

4: Allow a lot more time for the shopping experience. 

We are not talking off the rack these are rare items, take your time you will find your fit.

5: Do not butcher the fit! 

If it is a beautiful A line 60's frock don't think it will transform into a fitted dress well. The entire pattern construction is engineered for it to fit a certain way - some tweaks are very do able but silhouette is usually much harder to redefine...sometimes it is better not to try it will only look wrong.

I took this in just under the arms at the side seams and complied with the original design lines as the garment was intended.

The alterations are invisible - see the side seam and the accesories teamed
with the dress are sympathetic to the era.

6: Many vintage garments are home made by individuals - like back in the day. 

Watch for height issues. I just had the experience of finding an ideal shirt that I almost purchased without trying on. When I did pop it on I found the darts were way to high and this threw the entire look out of whack - an awkward fit makes the entire vintage thing look wrong. The garment was made for a very short person and on me the fit was not at all convincing. It has to look like YOU own it.

7: Is it too costumey? 

I often find that I love the loudest most ridiculous items they attract me - see my first point above. 

Clearly I am too busy talking here but what I am trying to say is this original late 60's early 70's Maxi looked far too costume before I shortened the hemline - any shorter however and it would revert to costume again.

8: Re think it! 

Okay what if it is too costumey but you must have it? Play everything else down while you wear it. Tone down the shoes and other items while being sympathetic to the look. See above.

9: Ask the shop assistant / store owner for assistance. 

They are working in the niche because they love it and a passionate person will be more than happy to help out.

10: Launder it well - you have worked hard to own your gem now take care of it. 

Mend where and when required, pop some new buttons on if you need to. Take your belts and bags to be cared for by experts, jackets can be relined, repaired and renewed by dry cleaning care.

*More tips soon on where to find the best items very soon so you might want to subscribe - meanwhile...to thine garments be kind.

Lisa has spoken x.

Shhh a little more here...

Shopping Vintage ::: The Best of Bad Taste.

I have been shopping vintage since I was about 13 years of age (long long ago). During a high school camp I just had to duck into a thrift shop and buy a 1960's silver necklace...I was ridiculed mercilessly for it.

Morons.

They mocked I very quietly felt smug. I didn't care - they didn't get it and I had a unique piece. I was hooked.

Fabrics prints and cut - I don't care where its from how little or how much it cost if I love it I must have it. I am no designer snob. Sure I understand fine fabric and garment construction but impact for me wins every time!

Years spent trawling through peoples off casts gathering things I just simply adored, whether it was to worn or not has amassed me quite a collection. I may have to cull it soon with a sale but I doubt it, they are irreplaceable. Somethings I buy just because, I have a vulgar collection of hideous 70's kitchenware, a truly beautiful collection of mid century ceramics - not huge but every piece to me divine, fabulous hats mostly 1950's some I have worn but all of these things I am proud to own.

My advice for collecting is...If it makes you smile - get it. If it makes no sense at all but you love it - have it. Life is far too short to edit. Live it, make your heart sing!

Sometimes I get to pull out an item I've never worn but have harbored for years - they are the things that other people comment on and say they wish they could wear. I got this little number recently it was far too short and far too big till I took it in and thought of teaming it with Opaques.

What can I say...Who doesn't want to look like vintage wallpaper?

Another fascination lately has been boxy vans...don't start me. The flatness of the front, the side mirrors are industrial art not design, the trim...garhhhh drool.....

How cool is this ride and how much fun could a night out with the gang be in this machine? 

Get the music thumping...

Anyone interested in a vintage shopping tour? Hmmm...

Some advice before we begin.

Mental Hiatus & Work

I am having an unofficial hiatus of sorts...

I am still here, I am just possessing a different kind of head space and taking the opportunity to hone some of my skills.

The Janome is gathering dust - but I have just recently purchased some wildly exciting fabric so perhaps I will be designing and creating on the physical plane shortly. Think Gidget.

For now however I am working on 2D. In love with shiny cars designed within an inch of their own believe-ability scalloped in sensuous chrome I decided to have a crack and illustrating a car. A 1969 Chevrolet Impala to be precise.

Original Image

'Super Grande' Illustration

My boobs and a Coffee...

Boobs...ahh the lost art of language.

Corffee as said by Carmela Sporano

"Tony you wanna corffee?

"Corffee " by Lisa Defazio | Redbubble: 

I have plans for more and more...

have a happy week folks!

Branding Research ::: TELL ME IS IT ALL JUST SPIN?

There seems to be a sudden glut of branding specialists and businesses. It's not just for businesses and corporations anymore either, individuals are now being encouraged to be their own brand: Footballers, industry experts and employees!

Eight to ten years ago it was all about the personal or company Mission Statement. Now its about the Unique Positioning Statement attached to your personal or company brand. 

There are some beautiful brands and logos around - some lovely websites and marketing pitches being bandied around. I encourage all of that I in fact love that side of branding myself its an area I have specialised in and continue to thoroughly enjoy.

But with this proliferation of BRANDING and the recent focus on its perceived importance what I find myself asking is...

Does it work?

Who uses it?

Who benefits from its implementation?

What businesses if any thrive without ever truly have engaged it?

When does it work?

What is its value?

Now no one wants to do a survey.
Usually they are time consuming and a little irritating like a pap smear or prostate examination.

BUT!

What if the results are highly relevant to you? What if they clarify some underlying questions and business/branding queries you may have? In this instance I do hope its relevant and applicable information I can share with you the will be beneficial and at least interesting to examine.

WHO

The people I need to complete the survey will be from all walks of business and 'monetising' large and small, local and global. Please I implore you to pass this invitation on.

WHAT

What am I hoping to achieve? To gather the findings and deliver clear and distinct information that can help your bottom line.

WHERE

See the survey below and if you feel compelled subscribe as I will posting the results in a blog with anonymity assured.

WHEN

Now

HOW

By asking clear and basic questions then by compiling the results and deliver them back to you here free of charge.

All I need is a little of your time and help, I am not gathering a data base this is solely to satisfy my own queries and curiosity. All information will be strictly confidential and not used for profit on my behalf or any other party.

So get on board and lets find out what really happening.

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

::: BRANDING ::: Sending a Consistent Message

I have worked with branding for over 20 years and always thought I truly understood the concept. I've designed logos and brands, knock offs, look a likes and had ridiculous briefs to answer including changing the Nike 'swoosh' by 10% for a large scale retailer it was a huge challenge as was emulating the Adidas 3 stripe track suit without a law suit being applied. I have studied style guides, adhered to branding rules and restrictions recreated AFL logos, had a close relationship with Elmo and Big bird for Sesame Street and yes I thought I understood intellectual property, marketing and branding.

 It was only recently however that the perfect definition of branding presented its self and it all dawned upon me as if new.


Suspended in mid air driving on a tall bridge over Melbourne city a dirth of visual stimuli around me I hovered above a slew of bland factory walls in my periphery, I was enjoying that nothing zone of relaxed motoring then my vision was punctuated boldly by a lone sign.

There was no image just a word in signature format and colour and I knew what it meant.

I knew what the company produced, the interior design, the price range and level of service I would expect. Why I even knew the return policy the company size, could visualise uniforms and merchandising.

That is effective branding!

A clear and consistent message that changes just enough to encourage us just enough to keep coming back. I love a Mom and Pop business and a good family business is what this world has been built upon. I believe in the small guy, the under dog and never say die.

But...

as we all keep whining about how hard it is to compete things for small business just keeps gets tougher. The fashion labels I know that have survived within Australia have been taken over by umbrella companies, receive substantial government backing or are large enough to diversify and react to the global economy where the money is hemorrhaging of shore and will takes decades to realign - apparently our insatiable appetite for new 'fluff' - physical filler, cheap goods has tipped the scales and our small change is flooding into countries where labor is dirt cheap. Our local industry has died and we are at the funeral complaining.

We are decimated by a heavy intake of data in our daily lives and by 11am our delicate brains are overwhelmed, we truly do not require this much information, its an assault to our senses.

Mentally to sift through or find the time to get to what we desire or need can be exhausting even with effective search engines, perfectly designed designed shopping malls and online stores.

Which brings me back to my recent epiphany regarding branding. As a Fashion designer I scoffed at branding and knew that it was all largely a matter of perception especially in regard to clothing and the perceived amount of 'worth' attached to a brand.

Now however since my 'brand' recognition moment I see it almost as a relief. We know what to expect from a brand, it will be a measurable predictable experience, we know what we expect to pay and how that purchase or experience will go.

While our collective mere human brain is fried by stimuli, brand recognition and consistency provides as much comfort and relief as the 'shop down the road' or 'store down the street' owned by the Mom and Pop.

I don't love it but I finally admit I get it.

There has been a notable marketing shift over the past three years or so into the trend of the 'hokey' and 'homely' the 60's and 70's twee. Its being recreated by the large corporations to convince us they are human after all. 

Designed to warmly embrace us soft edge marketing convinces us the inexpensive or luxury goods or brands are loving us back -just like the family business of days gone by or so we can dismiss the child's hands in the third world county that helped fashion the item to keep margins down ensuring the transaction more attractive to us.

The evolution of branding and marketing is now beginning to shape us, shift wealth and effect world economies.

Its something I find very interesting.