:::Mr Burns Mates with the 50 foot tall Woman!:::

Imagine a giant, glowing, lumbering presence walking across your city.

Think Attack of the 50 Foot Woman / Mr Burns when he was radio active repeating 'I love you'... over and over again.

Today that's effective marketing.

Its stunning, slightly absurd, large, enters on a large scale and you cant ignore it. The gigantic penetrative Marketing Campaign.

Today's marketing needs an edge. There is on on going cut and paste derivative trend;

Hokey folkey warmpth, soft edged marketing. Think Sportsgirl, Portmans, Cocolatte, even Johnston and Johnston are going that way, from pasta to car manufacturers spouting tales of generational allegiance to their brands including Barilla and Volvo.

Cocolatte - I don't think these girls were at Woodstock.

Then there is the twee self effacing campaign think iinet and Buzz Insurance.

Does mocking yourself/the company make the campaign more successful?

Pre on trend Viral marketing, online social networking positioning, Hipper than hip so now it hasn't happened yet and very individual...to see a hard copy version the free VICE magazine Melbourne it is a perfect example of this niche platform and can be found at indy haunts and cafes. For the informed its blatant and completely transparent - I am sure it works.

What is interesting is that it all still leans heavily on the visual. So the Artistic Director and Photographer are pivotal - so some things don't change.

There is the sound bite that can rocket an unknown artist to stardom - anything associated with an Apple product is testament to that big. Brand + tune  (hand in hand) = a vertical market. Sure the multi faceted campaigns have to hit the mark from every angle but god what a perfect trade it creates.

So lets face it we all have to be a bit of a 'Radioactive 50 foot tall Mr Burns hermaphrodite' in the ad sense these days. The world just keeps getting savvier and the white noise of commercial competition louder, deafening us now. So how does one stand out from the crowd?

I might take a swan dive off the perceived common reality board into an altogether unplumbed depth... called genuine sincerity.

Image from a very personal shoot I directed with Paul Louis Villani a brilliant photographer

Currently I am marketing myself as a brand here on my blog and what is my Unique Selling Proposition?

I rely on two plain and simple rules: 

• I mean what I say and say what I mean. 
• The content is genuine its my own perspective.

We all have a unique set of reference points that we filter everything through - as do businesses, companies, and or individual staff / departments that purvey the message.

Not quite 50 feet tall in a gown I have made.

We know and hear sincerity on a very base instinctual level - even if it is in the guise of super slick marketing, sometimes we get it - it gets us in reality and the bond is set.

Otherwise its just white noise.

Image reference for last two photographs here

The Undesended Testicle and I

Most people would assume that I am a very feminine 'type'. Yes I can see how they might arrive at that conclusion my interests and career have been based around the pursuit of beauty; fashion art and design, I sew, I enjoy dressing in a feminine manner and do wear make up most days. I need it or I look exhumed and get tired of responding to the 'Oh Lisa are you okay?' questions. Their horror is never quite feigned.
I am not heavy or masculine but do have a predisposition for trying to prove my physical strength, sometimes this leaves me in the hands of chiropractor or barely able to walk, not very bright I know, its something I am learning to overcome these days.

                                                                                

So I think in reality I resemble either of these ladies images on any given day. Some days I try harder than others - obviously.

But just give me a chance to be a bloke and I will be it!

A wise woman once said to me, 'let men help you when they offer don't leave them standing while you exhaust yourself or it will be like that for life'. 


Smart woman.

 Men are stronger - their muscle mass has proven to be much stronger than a females, so I could never truly compete with their god given brawn. For some reason I want to look like a movie star but lift like Hulk Hogan. There have been times when I did wish I could lift someone over my head and send them soaring into the atmosphere. I like to think the Hulk lives within me, despite my gangly thin white arms and fine wrists.

The disparity is clear.
I love cooking, sewing, being attentive and nurturing - kind of feminine attributes. I look female - but don't goad me or I will attempt to wrestle you to the ground, get you in a headlock or show you I can lift your body weight and perhaps even try and spin you around and around while your legs leave the floor. Its a bit wrong and kinda blokey. Hopefully I am a recovering from this ailment. Sure I then see the confusion on everybody's face when once having done this I expect people to treat me like a lady. I like chivalry and love it when a door is opened for me, my jacket taken or the seat is offered elegantly to me - to be honest I wish it was the constant. But then I start talking about roof racks as my latest fascination or brag about my manly attributes that kind of liberty usually fades.

Which brings me to my hidden ball.

Perhaps I have an undescended testicle? Perhaps it formed within me while I was inutero and I grew around it, I am sure its hidden in there up behind my left lung or something? Inside me there is this super strong heaving masculine man - perhaps I should rephrase that...

somewhere in my psyche there is an envy.  I envy male strength. I dont want to be like a man I just wish I was as strong or better still physically a lot stronger than a man. Sure this might be theoretically possible and god knows I can manage a severe leg lock, but to just go wham and do it...ahhh. Then I could pick someone annoying or rude up over my head grunt while I throw them three postcodes or zip codes away, straighten  my skirt, pick up my purse and be on my way.

Meanwhile I just think 'HULK SMASH!' and walk away.